Meeting planners need to speak the right language to get the most cost-effective outcome for their audiovisual (AV) needs in the rest of 2023.

Remember how often words like “hybrid” and “virtual” were used in the last three years? Those types of events are still around, but there is a new term.
“Digital” is the buzzword that aligns with the broader marketing and advertising side of the events industry. And that’s important because sponsors understand digital events and sign up to support organizations that have strategies that combine in-person events with digital experiences.

Read the full article at Meetings Today.