The opening and closing ceremonies at the Olympics in PyeongChang put projection mapping on the world stage with intricate displays throughout the shows.

Now, while every event isn’t to the scale of the Winter Olympics, projection mapping has many applicable uses in the trade show and meetings industry.

Projection mapping, which is light that projects images onto surfaces, adds wonder to any event. It drives interest and engagement along with brand awareness as event attendees share pictures of the awesome displays on social media. It also is a unique way to attract attention, leverage sponsorships and share messaging that shines brighter than the rest.

Read more at Exhibitor Online.